1-800-Lucky in Wynwood, Miami
Sven Vogtland, Alan Drummond, and Gaby Chiriboga, the incredible team Miami's popular Coyo Taco, combined their backgrounds in music, nightlife, and great food to create 1-800-Lucky. Miami's first Asian foodhall, 1-800-Lucky features an indoor/outdoor space and an all-star roster of food vendors, including Taiyaki NYC, Yip Miami, and Hayato Ramen.
Inspired by the retro technology and futuristic meets analog aesthetics of 1980's Japan, 1-800-Lucky's branding is a visual assault of vibrant colors, digital textures, and playful appropriations of vintage chambara film posters. I implemented a strong color palette accompanied by a multitude of marks and patterns that would allow this branding system to bend and flex while still feeling cohesive.